Under this new monetization model, the app was free to download and either entirely free to use for a limited time, or part of it was free to use forever. App’s used to primarily be monetized in two ways during the early days of the App Store: via ads in the app (so the app was free to use, but you say ads) or via a dedicated app purchase (so you couldn’t download the app until you had paid for it.īut in the mid-2010s a new monetization model became the norm for apps: the subscription-based app. Why? Because the business model for many apps has changed in recent years. And even anti-subscription diehards may find they need to learn how to do it one day. Wondering how to cancel app subscriptions on iPhone? It’s something we all wonder about eventually.
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